How can I create an effective cold email campaign?

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What email service providers would allow me to send cold emails, given that I select customers who may benefit from my services and send personalized messages to each one of them? I had an open rate of 40% and a click through rate of 5% when I started my first cold email campaign (100 emails every week), but then I learned about the Spam policy of the service provider I was using (Verticalresponse.com). Please note that English is not my mother tongue.


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