How can I market my photographic studio equipment for sale?

What is the best way to reach photographers near me who may have an interest in my photography/studio equipment business? I have already purchased a domain and created an institutional page and a Facebook FanPage, but I am not sure how to reach potential customers. I was considering building an email list, but I am unsure if this would be considered spam or if any server would accept my list. Are there any other ways to reach these customers or any suggestions for how to go about building an email list?


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