Is it advisable to gradually move away from email marketing?

How has email changed the way marketers reach out to customers compared to days of yore?


Gone are the days when marketers had to include inserts inside magazine subscriptions to reach out to customers. Now, it is as easy as signing up for newsletters via email. Email is still the primary driver of communication and most people check their emails several times a day. However, due to the oversaturation of emails, decision-makers may not have the time to read them all. As such, marketers are increasingly turning to alternative methods such as LinkedIn and SMS marketing to reach out to customers.


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