Is the list where the money is located?

What other factors are at play when it comes to online marketing, aside from the often-cited statement that “the money is in the list”? For example, why do some solo ad vendors generate four sales from 200 guaranteed clicks, while others generate zero sales from the same amount of clicks? Why does one person send an email to 1,000 subscribers and get zero sales, while another person sends a similar email to the same amount of subscribers and gets 100 sales?


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