What are typical double opt-in rates?

What is the typical rate of people confirming their subscription in a double-opt-in process? I am building a new list in a gardening niche and am seeing a confirmation rate of 50%, which is lower than I was expecting. Could this be due to the niche not being as tech savvy, or are there other factors at play? I live in Canada and have Canadians on other lists, so I cannot switch to a single opt-in process.


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