What is the process for collecting leads?

What is the best way to collect leads for email marketing for my business: 1) create a squeeze page with magnet leads and paid advertising to the squeeze page, or 2) create a pop up form with magnet leads on my website and paid advertising directly to my website, so the pop up will display once a visitor is in?


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https://forum.blogmail.io/t/what-is-the-process-for-collecting-leads/7288?utm_source=dlvr.it&utm_medium=blogger

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