What strategies can be used to improve the read rate of PPC email marketing?

What could be causing the low conversion rate of my Bing PPC campaign, despite having a good CTR of 5% and low CPC? I have received 10 email opt-ins out of 35 clicks, but only 38.5% opened the lead magnet I was using (as shown in Aweber statistics). Additionally, none of the opt-ins have clicked the affiliate links contained in the lead magnet (which I am tracking).


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