How can we improve the effectiveness of our emails?

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What strategies can I use to make my emails more effective in reaching customers and better track how effective our efforts are in the trucking/transportation industry? We currently use Pardot for our email efforts and have sent out 50 emails this past month, with an average delivery rate of 99.87%, an average of 1978 delivered emails, 687 opened emails, 469 unique opens, an open rate of 23.52%, 43.2 total clicks, 32.4 unique clicks, and a click-to-open rate of 6.83%. Any feedback/input is greatly appreciated.


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