Is creating an email list beneficial?

Is it worth it to build an email list for my site (www.snackmemory.com), which is getting around 5000 people a month and making a profit of $50 a month? I don’t want to spam people but I would like to increase my profit. Is there a service that I can subscribe to that would allow me to add a link to an email list subscription form, which could be hidden in an overhead announcement bar at the top of the page?


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