What are the advantages and disadvantages of e-mail marketing?

What are the pros and cons of using e-mail sales for marketing?
Pros of e-mail sales for marketing:
1. It is the preferred medium for business communications.
2. Customers dedicate a lot of time to e-mail.
3. Customers receive it almost immediately.
4. The client is not getting interrupted.
5. Produces personal impact.
Cons of e-mail sales for marketing:
1. Customer reactions are not perceived.
2. Possible misunderstandings.
3. It’s easy to say no.
4. There is a high risk that the customer will not do anything.
5. It is easier to lie through e-mail.


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