What is the most effective way to gain new subscribers for a blog?

What is the most effective way to capture new subscribers for a blog? I have seen pages with a large signup form on the homepage, and when you scroll down, the actual content is revealed. Do these forms have higher conversion rates than pop-ups/lightboxes? Personally, I would rather not use a popup as I find them irritating. Is there a plugin that allows me to add a large lead capture form to the homepage? Thank you for any advice you can provide.


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